Wednesday, 19 March 2014

Color Blocking



How often do you think about Colors? How important is color to you?

Well! I guess the answer to this should be "Everyday"
- Picking your toothbrush from the sets of similar one's in the holder, whose color is of-course different from the rest and WHY? Just so that you can differentiate it among the rest
- Choosing what clothes to wear for the day, finding a matching pant for the shirt or visa versa, matching belts shoes, belt.
- Choosing an appropriate color of nail paint, lipstick, handbag, shoes, scarf for women (and the list here is never ending), accessories
- Going to buy a Car? here too every member of the family will have random color preferences

To sum it up, color plays a indispensable roll in daily life



What do these images say??
Do you think they are:


Here is a new experience of Color combination called COLOR BLOCKING

Color is the visual perceptual property in humans to the categories called Red, Blue, Yellow, Green etc..

Color Blocking is a method of wearing/ using/ applying multiple solid colors. It usually revolves around a palette of two or more colors, mostly in bold and bright shades.
Prints and patterns are/should be avoided for this kind of color experience for a simple reason that it takes away your attention from the blocked color visuals.

Here's a little case study on the knowledge and preferences of random people and their reactions to color blocking

So here in the chart above, first people were asked if they had ever hear the term "COLOR BLOCKING"- 63% people did know about it and for the rest of them, they were shown random images to give them and idea about it.
Secondly they were asked what would they prefer from neutral color shades and color blocking, here people were quiet apprehensive because they had never tried it even after knowing about it
Thirdly they were asked, if guided properly on how to chose combinations would they try it, and as you saw in the results 81% were enthusiastic about trying and the rest still weren't confident enough

Now comes the part of choosing right combinations be it interiors or apparel

After studying about the same the equilateral triangle method was the preferred one and supposedly the best combination derived from it

You make a color wheel or print it rather,
place and equilateral triangle over it, the vertices of it would be pointing on 3 colors, those combinations are the one to be used for color blocking.
The opposites are a no-no (anyone can still try them for a fancy dress u think of becoming a clown)

Below is the image for reference


Links for reference and use
Adobe Kuler
Color scheme designer

Below are two examples on how they can be used in interiors


The image above talks about how the colors are used on walls, carpets, chairs- how they shout out but are subsided with the use of one major solid color (ex blue is the maximum used color in image 1)


and this image above shows how the colors can be used to accessorize any space

So here you are, to try out a color experience..
Happy Color Blocking!